Digital Marketing Tips

Traditional or Digital marketing? This is a point of confusion for small and medium business owners. Nowadays Digital marketing is very important because it connects a business with its customers when they are online, & is effective in all industries. It links businesses with ideal customers through various digital marketing channels like SEO & PPC, social media marketing, & email marketing.   Every business needs digital marketing. The benefits of digital marketing for businesses include: 1. Affordability Digital marketing is significantly less expensive when compared to other marketing methods. Specific prices vary based on what you’re doing but ad spending tends to be lower than other forms of marketing. 2. Mobile Access You may not be aware of this.  Today 77% of adults own a smartphone and are likely to use that smartphone or another mobile device for news, social networking, and countless other activities. Digital marketing helps you reach them...

Nike’s digital marketing strategy is supported by brilliantly effective ads. The company is not only selling products, but they are also selling emotional benefits of the products. In short, they are selling the aspiration. That’s why the brand shows the promoted product to the audience only in a few of their campaigns.  They appeal to emotions instead. Building meaningful stories and tagline Nike campaigns are really effective. They focus on creating meaningful stories to build a loyal fan base. Nike induces emotion in the customer through “emotional branding”. Carefully crafted ads aim to evoke particular feelings and make the Nike products more meaningful through the eyes of the customers. Position products carefully Let’s think about Nike for a second and tell the first word that describes shoes of this brand, you can quickly identify it, “athletic shoes”. The stronger the brand is, the quicker people can relate it with a differentiated characteristic or product. Sell touching ...