How NIKE does content Marketing

Nike’s digital marketing strategy is supported by brilliantly effective ads. The company is not only selling products, but they are also selling emotional benefits of the products. In short, they are selling the aspiration. That’s why the brand shows the promoted product to the audience only in a few of their campaigns.  They appeal to emotions instead.

Building meaningful stories and tagline

Nike campaigns are really effective. They focus on creating meaningful stories to build a loyal fan base. Nike induces emotion in the customer through “emotional branding”. Carefully crafted ads aim to evoke particular feelings and make the Nike products more meaningful through the eyes of the customers.

Position products carefully

Let’s think about Nike for a second and tell the first word that describes shoes of this brand, you can quickly identify it, “athletic shoes”. The stronger the brand is, the quicker people can relate it with a differentiated characteristic or product.

Sell touching stories instead of amazing products

Nike is the master of masters in storytelling, you can’t deny. Who can inspire and encourage ordinary people to keep running and practicing to reach their health or sports goals? Nike has done that since the beginning. Because its founders were athletes, they could tell authentic stories.

  • Be different in the sea of sameness
  • Create a sense of belonging
  • Complete a mission

Employ the power of social media marketing

For the fact that many customers of Nike are members of the social media network, the brand knew that it had to connect with audiences via social media channels and gain brand recognition as soon as possible.
  • Collab with high-profile people
  • Use user-generated content
  • Appear in customers’ conversations
  • Distribute storytelling across social media channels
        #1 Nike’s social media content type: User-generated content
        #2 Feature collaborations with celebrities
        #3 Join in customer’s social conversations
        #4 Let influencers to promote the brand

Ensure easy, exciting and hassle-free online purchasing

“Digital is fueling how we create the future of retail” - Nike CEO Jon Donahoe said.
  • #1 Bold branded-website design
  • #2 Smart product recommendations
  • #3 Useful, logic and detailed product filtering
  • #4 Loyalty program
  • #5 Cunning follow-up emails

  • #6 Invest in product analytic

Comments

Post a Comment

Popular posts from this blog

Marketing with Artificial intelligence: An introduction

Image
Marketing with Artificial intelligence is seeming to be decorative. But in everyday life business leaders around the globe are using artificial intelligence to boost their business with marketing technology. The growth of big data and advanced analytic solutions give marketers a clear image of their target audience than ever before. Using the data and customer interests, AI tools learn how to communicate with the customers and started to send personalised messages at the right time without any human interventions or assistance from the marketing team.  What is Artificial intelligence marketing? Artificial intelligence marketing is a term that is used to define a set of unique, but related technologies that can stimulate human capabilities. It is not the only technology that can do everything in a single click. It is a group of tools with real capabilities, but which are at different stages of progress. In this subset of AI, a few of them are particularly applicable to marketing. So...
Read more

Why You Need digital Marketing For your Business: 10 Reasons

Image
Traditional or Digital marketing? This is a point of confusion for small and medium business owners. Nowadays Digital marketing is very important because it connects a business with its customers when they are online, & is effective in all industries. It links businesses with ideal customers through various digital marketing channels like SEO & PPC, social media marketing, & email marketing.   Every business needs digital marketing. The benefits of digital marketing for businesses include: 1. Affordability Digital marketing is significantly less expensive when compared to other marketing methods. Specific prices vary based on what you’re doing but ad spending tends to be lower than other forms of marketing. 2. Mobile Access You may not be aware of this.  Today 77% of adults own a smartphone and are likely to use that smartphone or another mobile device for news, social networking, and countless other activities. Digital marketing helps you reach them...
Read more

Introduction to Google Search Console

Image
What is Google Search Console Google search console is Google’s collection of Search Engine Optimization (SEO) tools that support web administrator to manage their website google friendly. Google Search Console helps you to monitor your website.  Google Search Console It is a totally free and vitally valuable service offered by Google for evaluating and maintaining the performance of the website in search results.  Google Search Console lets you distinguish issues with your website and can even update you regarding whether your site has been affected with malware or not. Search Console allows webdevelopers to make sure that their websites and pages are crawled and Indexing in SERP.  Search Console  also comes with a set of tools which gives data on what keywords are ranking on Google and what domains are linking to the given website. Add Your Website To Search Console To start using  Search Console ,first to sign in with your Google Account. Then paste your...
Read more